Pioneer in bringing Data Science to Digital. Founded SearchForce, acquired by Epsilon Data [NYSE ADS] which is owned by Publicis, the largest marketing companies in the world by revenue. Publicis acquired Epsilon, a data marketing firm for $4.4 billion.
Managed $1+ Billion in marketing spend across online and offline marketing (eg, direct mail) channels, on behalf of top brands & SMB's around the world and generated an ROI lift of 30%-50%. Build and lead a team to be the best performing marketing teams across Digital Channels (Amazon, Search Engine Marketing (SEM, Google Adwords), Social (Facebook), Display, Affiliates) and Search Engine Optimization (SEO) and built a solid Big Data/Analytics/Real Time Bidding platform.
★ Founded, made profitable & sold growth performance marketing platform SearchForce to Epsilon Data. Publicis acquired Epsilon for $4.4B.
★ Delivered growth for top B2B and B2C brands: B2B: Berkshire, Salesforce, Experian, B2C: LendUp, Progressive and Getaround (NYSE: GETR).
★ Accelerated growth for PlayKids educational app with 100M+ users, highest-grossing app in 25 countries, Apple/Google Awards.
★ Accelerated and scaled revenue growth for $200M+ in annual revenue for Bowers & Wilkins retail & Amazon.
Exits:
SearchForce (Acquired by Epsilon Data/Publicis Groupe NYSE: ADS), Bowers & Wilkins (Acquired by Sound United), Origami Logic (Acquired by Intuit)
Featured on: CNN, NBC, The Economist, Venture Beat
Expertise: Data-Driven PR, Brand Experience Management, Mobile Advertising, Paid Social (Facebook Ads) & SEM (Search Engine Marketing), SEO (Search Engine Optimization), Conversion Rate Optimization., CRM (Salesforce), B2C, Email Marketing, Brand & Awareness, Amazon Advertising, Remarketing, Display Advertising, Video Advertising & Retargeting, Cross-Channel, Google Adwords, Performance Marketing, A/B Testing, Customer Acquisition, bid strategy testing, landing page testing, creative testing and rotation, and audience testing, Incrementality testing, OKR's, KPIs, Attribution Modelling, Paid Search, Paid Social, Brand Marketing, MarTech, Enterprise SaaS, Account Based Marketing (ABM), CMO, Chief Marketing Officer, VP Marketing, VP Growth, Director of Marketing, Head of Performance Marketing, VP of Performance Marketing, Chief Digital Officer, B2C, B2B.
Platforms: Marketo, Salesforce, Google 360, Iterable, Optimizely, Marin Software, Kenshoo, Branch, Segment, Braze
No Business Model.
You can live 6 months in the US and 6 months in Thailand or anywhere else in South-East Asia. If the services can be done remotely, you will work for 10% of the time and you can live like a king. Also read www.zenhabits.net
Here is two:
(a) Mobile
(b) Wearables
Top 4 Retargeting companies:
AdRoll
Retargeter
Fetchback
Chango
You will have to check individually with each network in their help files. They will give it to you as soon as you sign up.
- Underestimate the hours
- Fail to set expectations
- Do not communicate well and on a regular basis
- Avoid face to face even if they can take out the time
Who are these people? It is a ridiculous request. You should ask for access to all their personal email accounts and access to their portfolio companies email accounts as a means for you to do due-diligence on them.
Growth Hacking Startups Google AdWords Digital Marketing Strategy Retargeting Growth Strategies