I have spent the best part of the past 14 years helping small business's grow through the web and helping them to make the right choices when it comes to marketing software, design implementation and SEO
Read the best practices guide for Bing and also sign up to Bing Webmaster Tools to get a better understanding on how your website is being indexed with Bing, you will see how many times your site results for a long tail search term, where in the results it was positioned and how many times your site was clicked for that term.