In order to accelerate your audience development and lead generation capabilities, you could look at projecting the core benefits of your services.

Why is it necessary (research and analysis on healthcare AI applications) and how will the information you provide be used by those within your target audience?

To get this in front of them, you'll have to think about how you're going to distribute the contents. Content marketing may come to play here (especially within social networks - find groups where those in that industry hangout and engage with them), but you also have to think about making people come back for more.

Create a lead generation system within your website to capture data, and then use email to further reach those within your core audience (i.e. your subcribers).

If you have the budget, then invest in paid ads and track results.

I hope this helps?

Feel free to reach out if you have further questions.

Regards,
Otoabasi

Most webinar platforms have a support service. If you are using GoToWebinar, then you can contact them directly and let them know of the technical difficulties you'd experienced.

It's always best to practice prior to the webinar (as suggested by Randy Tucker). This will help you spot any problems ahead of time. You could even record the practice and then use it as an automated webinar (if done well).

Technical issues are inevitable, so don't feel bad about the setback. Just plan well ahead and ensure the tool you are using is working well.

I'm not a technical person, but if you need any help on webinar strategy and marketing, feel free to reach out.

All the best!

As someone who's built WordPress websites for business owners for about 5 years now, I'd say start small, then scale from there.

The important thing is to focus on delivering a unique service. The problem with this industry is that designers and developers always focus on what they can do for the client as opposed to what the client REALLY wants.

So, when you approach businesses or organisations about your services, find out what they would like their website to do for them. I'm a lead generation strategist/consultant, and whenever a WordPress projects came up, I won't wear my "design cap" but would wear my "marketing cap" instead. I would ask this question - "what can I do to help my client generate leads and sales through their website?"

If you can make your clients websites work hard for them, then you will get a lot of referrals (I'm saying this from experience; 90% of the website projects I've done came through referrals).

Let me share with you how I moved from $500 websites to $2,000 and above. I decided to apply what is called "Education Based Marketing" - this means giving your clients a web strategy session, and helping them understand what you are doing or going to do for them. When you make the whole process all about them, and operate with integrity, then you are going to set yourself apart from others. And please, don't compete on price... most website designers always do this just to win a client. Let your work speak for you, If they think your fees are too high, then they are not your ideal clients.

There's more to share, but I'll pause here, in order to avoid overwhelming you. Feel free to reach out if you need further help. All the best!

Hi there,

it depends on the type of paid info product you are trying to create. I've been creating and selling digital info products (e.g. video training courses) for the past 5 years. Let's have a chat and see how I can help.

Hey there,

you have to first of all understand that sales processes will vary for different clients, however, you can create a universal engagement process where you take the client(s) through a discovery session. The more you find out about their problem(s), the better positioned you will be to solve it for them.

Bigger clients will respond differently compared to smaller clients, so you have to create a blueprint that focuses on results (they like to see than hear). They are not time wasters, and like you mentioned, you want to be considerate of your time as well.

To understand what to bring into a sales process will be based on the engagement you have with the client. The good thing is, this particular client asked for the marketing services. So, in that case, it won't be a hard sell. However, if you offer such services, and find out that a client may need it, you bring it up after you have already started working on the initial project, not before. You don't want to overwhelm them. First things first, then the others will follow.

Regarding phases, we could have a chat about structure and see what could work. Feel free to contact me if you need further help.

Hi there,

it depends on what your end goal is. Are you looking for page likes or you want to send traffic to a landing page on your website in order to get leads or sales?

If you can give more clarity on what your business is about and what you are trying to achieve, then I'll be able to give you pointers on what to do to increase your ROI.

For now all I can say is work on your Ad copy (not so much about trying different images, but images that send the right message). Hone in on your targeting... test, test, and test, until you get it right!

Feel free to contact me if you need to talk further.

Hi there,

requesting a step by step plan based on the day-to-day format you've just outlined will not help.

Businesses vary, and what works for others may not work for you. So, I'd suggest you share a bit more about your business, and then I'll be able to give you some pointers. Feel free to contact me directly if need be.