Ajax Greene is a well-known and respected serial social entrepreneur/Localism/triple bottom line evangelist/trusted generalist business advisor and connector.
The attraction is clear, the ability to get top fight services with no cash. Years ago we did exactly that with a manufacturing company we were starting. The challenge becomes as your company grows your need for service providers change, yet it is very difficult to tell a stock holder why you no longer intend to use their services. It also can get complicated around governance issues,