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To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

The best elevator pitches keep it short, simple, and audience-focused. Going up!

They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

By saying "no" to San Francisco or New York City and looking toward smaller communities, you can give your company a chance to shine bright without the need of big city lights.

Defining the stages of a startup can be tricky. Here we speak to four startup experts about what, exactly, an “early stage startup” is - and where to go from there.

No one likes talking about failure. But it might be the most important thing Founders can talk about.

Yes, you should charge money for your product. But how? And how much?

Think working for a startup is going to be all ping-pong tables and beer at lunch? Think again. Startup employees and founders share what working at a startup is really like.

Here is how to communicate the right message and make sure any potential investor has your best interests at heart.

If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new: