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We all want our product to start out of the gate strong. But what exactly goes into a successful product launch?

It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

If good customer experience is magic, a customer journey map is the spell book.

Why sales prospecting is like hunting, panning for gold, and speed dating rolled into one, and why it just might be the customer acquisition strategy your startup is missing.

Crowdfunding isn’t (just) a fast track to capital or product validation.

Looking for growth? Do yourself a favor and avoid these five mistakes.

A good competitive analysis is an absolute must-have for any business strategy. But there’s a difference between using competitive analysis to steer your ship – and letting the competition steer your ship for you.

Early customer validation can’t be hacked – it has to be earned.

Yes, you should charge money for your product. But how? And how much?

Before you can build the next great idea, you have to recognize that idea in the first place. Here's how.