Search

If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.

How do you develop a new product? Here's everything you need to know about the product development process.

We all know that there's a possibility of selling our company, but how much planning can we really do to make that happen?

We get overly focused on capital as the key ingredient in success, but capital is really just an accelerant of a well-executed strategy — not a replacement for execution.

While you might not have a lot of time and money to spend on an expensive marketing campaign, these tactics can give you the peace of mind you need to grow a successful business.

In this article, we take a closer look at how venture capital and private equity work, before diving into some of the reasons why we might confuse the two.

You're doing too much and it's a disservice to you and your startup. Here is why you should aim to accomplish only ONE thing each day.

Crowdfunding is a rapidly growing industry. In this article, we explore key statistics including the average raise sizes, the impact marketing has on average raise, and the underlying demographics driving crowdfunding.

Every startup founder should be able to clearly outline their business model. Learn how to create a business model canvass in this step-by-step guide.

How does your startup reach your customers? How do you go from the initial connection with a potential customer to the fulfillment of your brand promise? Not sure? Well, the answer to these vital questions define your "go to market strategy".