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Most startup Founders just split their equity once and live with it — but that's not how it should be. In this section of our Equity Series, we'll discuss how to avoid doing a one-time equity split and provide more context as to how to split Founder equity more fairly.

Dividing equity between each co-founder tends to be one of the biggest mistakes we make. In this section of our Equity Series, we'll explain how to divide Founder equity in a way where we split equity fairly, not just based on future contributions but actual contributions.

What should you call yourself in your startup? CEO, VP of Product, Founder — whatever title you choose, is one better than the other for a startup head? The answer is: it depends (gripping, we know!). Keep reading to find out why, and what most founders choose.

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.

In this section of our Funding Series, we'll look at 6 assets a successful business will use to raise funds and then go a bit deeper into some pitch deck examples and some key points that will help you raise money from prospective investors.

There are lots of really bad ways to ask for capital for your business and a few good ones. In this section of our Funding series, we are going to focus on the good ways to ask for capital that will spark interest from investors!

In this section of our Funding Series, we will show you how to use customer segmentation to improve customer service, customer experience, customer relationships, customer retention, and customer feedback.

A good Operating Model focuses on showing that you’ve thought carefully about how your processes will handle critical costs and streamline operations across business units. In this section of our Funding Series, we cover everything you need in your Operating Model.

Your revenue model can be broken down into two areas — how you will make money and how that plan will scale. In this section of our Funding Series, we'll dig into how you’re going to talk about the mechanism of how your revenue model works.

Why go at it alone, when you can learn straight from the source? Business books that have already helped millions of entrepreneurs can guide you along the way to obtaining a sustainable business. Here are the 13 best business books that will help "lead" you on your path.