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Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

You do not have to fall victim to poor hiring decisions; you just need to prepare your team to see past all the smoke and mirrors to make a clear decision.

Didier Elzinga, founder of Culture Amp, talks about the concept of "diversity debt" -- and how he's figured out how to pay it down.

No one likes talking about failure. But it might be the most important thing Founders can talk about.

Don’t forget that validation is a numbers game. A few data points – even when that data is compelling as people literally giving you money for your product – doesn’t complete the picture of what the process will look like at scale.

Make customers love your business by creating lasting relationships.

When it comes to marketing your business — branding is an old concept. Unfortunately, it is often one that few many startups utilize properly. Review these 7 tips to improve (or build!) your brand. 

It might seem easy and appealing to talk about building a growth machine, but how can anyone start this process from scratch?

Think working for a startup is going to be all ping-pong tables and beer at lunch? Think again. Startup employees and founders share what working at a startup is really like.

When creating your Marketing Plan, remember that the quality of your efforts is what really matters — not some random vanity metric.