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An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

Are you looking to grow, but worried about how to keep your values intact?

If you want to launch a startup, you have to start with an idea. But how do you find the best startup business ideas? Let us guide you.

We sit down with the Founders of Rhone Apparel and Onnit to discuss how they're outsmarting fragmentation in the retail e-commerce space.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

The best elevator pitches keep it short, simple, and audience-focused. Going up!

When you allow others to fail without fear, especially those who matter most, you’ll enjoy an environment of respect, effort, passion, and development.