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Chapter Two: Create Tools To Prioritize, Deflect & Destroy

For startups with limited resources, keeping track of metrics is key. It allows companies to strengthen problem areas, offer extra support and training for team members who are falling behind, and highlight weak links.

The best bet you’ll ever make is on yourself, and when the payoff comes and outsiders see “luck”, you’ll know the reality.

No matter what stage you’re at, whether you have a product or not, use growth and traction methods and apply them to your business needs.

How will your team members know how to effectively interact if you don’t know how to do that? As a leader, it is your duty to understand how communication affects your bottom line. To optimize success, here are three lessons small businesses should learn.

This is an attempt to answer all the “How can I find a technical co-founder?” that many folks, with the next billion-dollar idea, keep asking about around the internet.

How we went from an engagement-growth-hacker-success-bullshit organization to a classic marketing, sales & support organization that works.

If you don’t know where you’re going, how will you know when you get there?

There’s no greater money-suck than when companies engage in missionary work.

Get the most out of meetings by using the proper medium for that specific type of interaction. When meeting in person—don’t travel across town—instead, meet at your favorite coffee shop.