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Serial entrepreneur and Startups.com Founder and CEO, Wil Schroter walks you through 10 steps for starting a startup, and explains why it isn't just about opening your doors or launching a website.

An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

Consumers have become jaded and expect salespeople to make promises that stretch beyond imagination. So when an employee explains to a prospective customer that the business is not the right fit, brand credibility goes through the roof.

What startups lack in recognition and capital they must make up for in creativity.

If you are pressed for time and looking for the elevator pitch of how to do content marketing, here are some tips on how to start content marketing with a startup or smaller team and budget.

A Startup’s Guide to Building a Content Marketing Strategy

Are you looking to grow, but worried about how to keep your values intact?