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The life of a startup founder is not for everyone. Prospective founders should understand the realities of startup life and do a gut check before jumping in.

If you don’t know where you’re going, how will you know when you get there?

Here’s what happens when you get inquisitive and take action

We’ve always tried to create web products that are helpful in the development process, and that we would use ourselves for building websites for clients.

Become a high-performance organization and deliver on time and on budget.

KPIs, if constructed correctly, give management and potential investors a cold, analytical snapshot of the state of the company, untainted by emotion or rhetoric.

Customer service is important for any business, but for a startup it means the difference between succeeding and being one of the 90 percent that fail. HappyFox founder Shalin Jain goes deep on exactly what you should -- and shouldn't -- be doing for your customers.

Or: How to REALLY tell what you should focus on next.

“Drop your free tier” should be for bootstrapped SaaS apps what “Charge more” is to consultants: a reflex, a sanity check, a default choice.

If you're launching a startup—be sure to avoid these 6 common startup mistakes to put yourself in the best position possible.