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What if your startup's sales process is already set in stone? Before you find yourself in the red, try something new.

For entrepreneurs starting out, the right version of “fake it until you make it” is exactly what they should be doing. To become a part of the gutsy but harmless “faking it” tradition, here are three tactics entrepreneurs can use.

It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

As a startup, gaining the knowledge you need to craft superior customer experiences requires reexamining your customer journey.

The MVP is one one the most important and decisive stages in your product's lifecycle. It helps your product enter the market smoothly — with minimal "surprises" — and, without spending every single dollar in your wallet.

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

Content is king, but it's also a beast. So how do you make content marketing work for you?

They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

If good customer experience is magic, a customer journey map is the spell book.