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Don’t forget that validation is a numbers game. A few data points – even when that data is compelling as people literally giving you money for your product – doesn’t complete the picture of what the process will look like at scale.

When it comes to marketing your business — branding is an old concept. Unfortunately, it is often one that few many startups utilize properly. Review these 7 tips to improve (or build!) your brand. 

Here is how to communicate the right message and make sure any potential investor has your best interests at heart.

If you’re facing an upcoming startup pitch — be it on an escalator, elevator, or email — here’s a few tips to help you conquer the new:

Learn the root causes of cynicism and how to keep it from contaminating your company.

Is a great idea enough to win a hackathon?

Your brand is every typo, grammar mistake, and excess ! mark you type.

Need a public relations boost but struggling to find the angle? Actually writing the pitch is the hardest part. Here are some tips to get you over the hump with PR pitching.

Not everything is helpful. Not everything is useful.

Pre-seed. Seed. Series A. Series B. Growth capital. Term sheets. Valuations. Cap Tables. Convertible notes. Market opportunity. Venture Capital. Angel investment. Equity Crowdfunding. Family offices.