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When it comes to marketing your business — branding is an old concept. Unfortunately, it is often one that few many startups utilize properly. Review these 7 tips to improve (or build!) your brand. 

The right startup mentor can catapult your company to the next level. But when is their advice good -- and when should it be left on the table? Startup mentors and mentees break it down to basics.

Think working for a startup is going to be all ping-pong tables and beer at lunch? Think again. Startup employees and founders share what working at a startup is really like.

Authentic branding is about far more than a visionary slogan or eye-catching prices. It’s about selling a promise, an experience, an open hand — in other words, the rudiments to a relationship. Here are 3 steps to build a startup customers trust.

Here is how to communicate the right message and make sure any potential investor has your best interests at heart.

Need to super-charge your startup’s SEO strategy? Use our insanely comprehensive On-Page SEO checklist - full of SEO best practices - to use as you audit your startup’s website.

With an eagerness to learn and using some of the tools above, it’s certainly possible for anyone to build their MVP in a day or even few hours!

Retain your top talent by opening an environment for regular feedback to drive the growth of employees.

Keeping track of your receipts is important, especially for small business owners and entrepreneurs.

Market research is essential for any company, from tiny startups to massive corporations, but you have to do it right for it to work.