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A comprehensive overview of venture capital, what it is, why startups may use it, how it works, as well as how to get it, and what types of VC are typically available to startups.

Unhealthy grapevines take root in company gossip. They twist as colleagues share snippets of information and fill in blanks. Learn how to foster a healthy grapevine that limits and addresses company gossip, workflow disruptions, and enables employees to understand the the purpose behind any decision.

Small business loans are a more traditional way of getting financing for your startup idea. Learn how to apply for small business loans with this step-by-step guide.

An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Here's a list of some of the industry's most highly-rated crowdfunding experts and consultants. Their years of hard-won expertise can help you determine if crowdfunding is right for your business, as well as how to increase the odds of getting funded.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

The three primary types of crowdfunding are donation-based, rewards-based, and equity crowdfunding. We discuss the nuances of each crowdfunding method so you can choose which one is best for your fundraise.

We define crowdfunding, explain why it's a different kind of fundraising, discuss the benefits, as well as the different types of crowdfunding campaigns.