How to Make Potential Failure Less Scaryby Wil SchroterAs Founders, fear of failure is inevitable. But what are we really afraid of? And how we go about unpacking it?Continue
When do Founders Get a Raise?by Wil SchroterAs Founders, when is it time for us to get a raise? How do we establish reasonable expectations so this can work for us, as well as our company?Continue
Why Selling a Startup Brings No Validationby Wil SchroterThere's a huge difference between getting some validation from a job well done and literally validating our ego solely from our startup.Continue
We Can't Keep Ignoring Founder Emotionsby Wil SchroterThere's no version of being a Founder where we just keep doing everything right without a care in the world. We need to start opening up about what's in our heads and process our problems before we perish from them. Continue
We Get Paid For Finishes, Not Startsby Wil SchroterAs Founders, it's important for us to remember that nothing matters until the end goal is reached.Continue
At Some Point, Founders Become "Just Employees"by Wil SchroterAs Founders, we often give so much to our startup that eventually we become glorified employees.Continue
Smart Founders Stay in Customer Supportby Wil SchroterStaying in customer support gives us the information we need to continue to grow with our customers, not away from them.Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
What do We "Owe" Our Employees?by Wil SchroterEmployees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?Continue
We Want to be Safe, Not Just “Rich”by Wil SchroterBeing safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.Continue