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As Founders, it's important for us to remember that nothing matters until the end goal is reached.

As Founders, we often give so much to our startup that eventually we become glorified employees.

Staying in customer support gives us the information we need to continue to grow with our customers, not away from them.

The tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.

Employees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?

Being safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.

As Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

While startup stress might not ever diminish completely, how we manage it can help us navigate balance in our lives as Founders.