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Having a strong conviction that what we’re building will lead to success mixed with a strong sense of positivity and optimism can often feel like being dishonest if we haven't actually achieved anything — but honesty and optimism don't have to be a competing moral quandary.

The adrenaline to overexert and overwork yourself so you can get more things done is a hustle that no founder should be investing into. Here’s why.

Wherever you may be, you’ll always meet another founder. Surprisingly, your Startup is helping you build these connections, a space where you can meet and create relationships with people who share the same experience as you and probably have similar views as well.

Years ago, when a business needed to expand, they often moved to a big city, brought key employees in, and raised funding to cope with a much higher cost of living. But times have changed.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Despite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.

We worked for it, sacrificed our health and time, and at some point, even settled for less compensation for the company to grow. Still, Founders can't flaunt the money we make because some people find it appalling just because they don’t have it.

Everything you do has implications and if you let instigators of negativity be, you’re allowing a nasty culture to spread.

Likened to marriage, having a cofounder requires a commitment that comes with consequences when and if the Startup fails — and coming up with an action plan when the business turns out to be a total flop.

Owning 100% of an asset is the same as owning 0% if it's never liquid.