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A comprehensive guide to Sole Proprietorships, what they are, how to form one step-by-step, advantages and disadvantages, as well as examples, comparisons to other business types, and some FAQs.

A comprehensive, step-by-step guide - complete with real examples - on writing a business plan with just the right amount of panache to catch an investor's attention and serve as a guiding star for your business.

Convertible Debt is a “loan” that converts into an equity investment at some future date at or below a specific Valuation Cap. It’s a popular way for early-stage startups to raise money versus a traditional equity funding round. Continue reading to understand how it works in further detail.

It’s natural for anyone to seek advice from people who we think know more than we do but it doesn’t necessarily mean that what they know is beneficial for Founders.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Search engine optimization involves using certain tactics to help your website climb the search engine results pages. Here are 7 tips on how to increase your business' on-page SEO.

The idea that more work gets done inside the office is no longer as effective as it used to be. An office setting may not be that substantial anymore for Startups. A lot of businesses are being run remotely and by far, they are progressing well.

Equity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger.

As Founders, we tend to spend equity like it's free — only to come to learn that equity is not only expensive now, it's way more expensive later as the company grows. And we now hold less of it.

The need to raise startup capital is probably far less critical than you think.