The Risk of Trading Vulnerability for Opportunityby Wil SchroterAt the early stages of a startup, Founders often seek to partner with a co-founder in the hopes of growing the company. But what Founders don’t realize is that it may be too early to look for a partner, or even too risky.Continue
Who's Qualified To Be A Founder?by Wil SchroterBeing a Founder is a job that anyone can get and no one is qualified for.Continue
What Founders Learn From Growing up Brokeby Wil SchroterGrowing up broke sucks, but can be one of the most valuable assets to shape us as a Startup Founder. Continue
Will Someone Steal My Startup Idea?by Wil SchroterThe myth of the "stolen startup idea" somehow continues to live on, despite an insane lack of proof to the contrary.Continue
Customer Segmentation for Startups and Small Businesses | Startups.comby The Startups TeamIf you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.Continue
How Do I Fire a Co-Founder? by Wil SchroterLet's talk a little bit about what a "co-founder divorce" looks like, and what we can do to prepare if and when that time comes.Continue
Everything You Need to Know About Drafting an Operating Agreement for Your LLCby The Startups TeamContinue
Angel Investor Tax Credits: Everything You Need to Knowby The Startups TeamDid you know that both you and your investors could potentially save millions in state and federal tax credits?Continue
Equity Doesn't Mean Equalby Wil SchroterA 50/50 equity split wins simply by being the path of least resistance — which is ironic considering it’s setting off the most difficult path possible for everyone involved.Continue
How to Shut Down Gracefully by Wil SchroterEveryone talks about starting companies — yet no one ever tells us how to shut them down. Here's a useful approach to winding down gracefully. Continue