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6 steps to validate your business idea

I know from experience that entrepreneurship isn't about being brilliant; it's about being adaptive and resilient.

I had an idea for a product I thought people would like—but I never imagined I could do it alone. My entrepreneurial journey began with a search for a co-founder—which I discovered could have been my biggest mistake.

Or: Why I Left My Six-Figure Job For a Chatbot

Initially, Super Mario Run looked successful with an estimated 2.85 million downloads on launch day (vs 900k launch day downloads for Pokemon Go) But when you start digging into engagement numbers, Super Mario doesn’t look quite as successful.

We humans acclimate to our surroundings incredibly quickly. The buzz is not going to last. Until you realize the next rung of the ladder isn’t where salvation hides, the siren song will keep playing.

I am not “people like me”, I am me. And I want the smart computers behind my favorite services to know me enough to deliver the content I want.

Building a company from scratch, without any outside help might sound intimidating. And, at times, it is. But when you overcome those hurdles and create a solid, steady business, the reward is often sweeter than you had imagined.

This is a question that I’ve been struggling with for years. With time, I've learned that the best thing you can do is set accurate expectations, and have a clear action plan in place as to what you want to accomplish at the event.