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The tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.

Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

While our startup problems don't go away entirely, our ability to manage them changes over time.

Great landing pages are the ultimate utility players of startup marketing, so you definitely want them in your startup skill set. Don’t know a USP from your CTA? We’ve got you covered.

What it is, how to find it, and how you know you've actually gotten there.

What is product design in the age of digital startups?

How do we ask friends and family for money without it getting totally weird? Is there a way to "pitch" that doesn't leave both sides feeling uncomfortable every Thanksgiving?

As Founders, no matter who we are, we all have to fight for our ability to get taken seriously.

How to create a great product strategy and connect it with your product roadmap.

Lean business isn't just about lean startup. Here's what you need to know.