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The idea of bringing on a "Superstar Advisor" is usually a total sham — but it's all created by us.

Communicating a bold vision isn't just about how it's delivered, it's about how it's crafted.

As Founders, it's our job to set the tone for optimism in the workplace. When it comes to our own feelings, transparency is a huge luxury.

Shutdowns are a part of the startup lifecycle. The sooner we recognize that the sooner we can get back in the game for the next run!

The tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.

Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

While our startup problems don't go away entirely, our ability to manage them changes over time.

Great landing pages are the ultimate utility players of startup marketing, so you definitely want them in your startup skill set. Don’t know a USP from your CTA? We’ve got you covered.

What it is, how to find it, and how you know you've actually gotten there.

What is product design in the age of digital startups?