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In this section of our Idea Validation Series, we cover how to use customer discovery as a methodical approach to ensure the product idea you’ve identified aligns with what potential customers actually want at a price they are willing to pay.

In this section of our Idea Validation Series, we share how to identify credible experts and get critical feedback about the viability of your startup idea.

Idea Validation should always be the first step for every Founder who is considering pursuing a startup idea. In this section of our Idea Validation Series, we discuss how to take an "interesting idea" toward a final product.

When it comes to startup equity distribution, giving away a startup's equity is easy. In this section of our Equity Series, we discuss the hard part: how much equity we get back (if at all).

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.

Startup Traction is your opportunity to tell investors how far you've taken the business up until this point. In this section of our Funding Series, we walk through how to show progress in the critical startup areas to set you apart from the competition.

You've heard the terms "founder" and "co-founder." But what do you really know about them? Here's everything you need to know.

In this section of our Funding Series, we'll look at 6 assets a successful business will use to raise funds and then go a bit deeper into some pitch deck examples and some key points that will help you raise money from prospective investors.

There are lots of really bad ways to ask for capital for your business and a few good ones. In this section of our Funding series, we are going to focus on the good ways to ask for capital that will spark interest from investors!