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How an investor says "No" to a Founder makes a BIG difference.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

There are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.

Introductions are favors, and favors have value. How we ask for an introduction is an important component not only to ourselves, but to those we are asking to introduce us as well.

As Founders, if we don't know about startup financing, we are a liability to the company.

Living in a major city has its advantages, but that doesn't mean that's where we need to be for ultimate success as a Founder.

When we raise money from an investor, we are really bringing on our new boss.

How we break up with investors is as important as how we built the relationship to begin with.

Getting equity back from an existing stakeholder isn't easy — but it is possible.