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In this section of our Idea Validation Series, we cover how to use customer discovery as a methodical approach to ensure the product idea you’ve identified aligns with what potential customers actually want at a price they are willing to pay.

In this section of our Idea Validation Series, we share how to identify credible experts and get critical feedback about the viability of your startup idea.

Idea Validation should always be the first step for every Founder who is considering pursuing a startup idea. In this section of our Idea Validation Series, we discuss how to take an "interesting idea" toward a final product.

For startup founders embarking on the entrepreneurial journey for the first time, or even for the serial entrepreneur, we've compiled a list of various entrepreneur podcasts that can support you in whatever stage your startup may be in.

In this section of our Funding Series, we will show you how to use customer segmentation to improve customer service, customer experience, customer relationships, customer retention, and customer feedback.

Before contacting a potential investor, we want to find the best way to make a warm introduction. In this section of our Funding Playbook, we cover what you need to know about getting investor introductions, and what to do once you get them.

It’s a travesty that minority small business owners have such a difficult time accessing funding. So, we’re here to help with some much-needed resources for minority small business loans, as well as some tips on how to secure that funding.

Most people focus on hiring more people, settling in a bigger office, or getting additional funding as a form of success. But for most Founders, at the early stages of their business, it’s all about taking away liabilities one at a time.

Why you should be building a diverse team -- and how to do it.

If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.