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Customer acquisition for startups is an incredibly important process that can mean the difference between success and failure.

Writing your first business plan? Be sure to review these four business plan examples from the Startups community that really stand out from the crowd.

If you’re a Startup Founder, quiet quitting is something that can negatively affect your business, so keep reading to gain a better understanding of what it could mean for your company.

If you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.

While you might not have a lot of time and money to spend on an expensive marketing campaign, these tactics can give you the peace of mind you need to grow a successful business.

While listening to background sounds of surf washing over sand, I pour my mind into books that can make me a better leader and manager. Not only does this center me, but it opens my mind to possibilities I wouldn’t otherwise consider.

For my generation, “entrepreneurship” was more of a tough spelling bee word than a career option. Members of Gen Z don’t see things that way.

With Amazon disrupting and dominating more and more industries, how can your business thrive?

Here's a list of some of the industry's most highly-rated crowdfunding experts and consultants. Their years of hard-won expertise can help you determine if crowdfunding is right for your business, as well as how to increase the odds of getting funded.

If you are pressed for time and looking for the elevator pitch of how to do content marketing, here are some tips on how to start content marketing with a startup or smaller team and budget.