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Serial entrepreneur and Startups.com Founder and CEO, Wil Schroter walks you through 10 steps for starting a startup, and explains why it isn't just about opening your doors or launching a website.

An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

How to say "No" to the wrong things so you can say "YES!" to the right thing.

Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

Speed is crucial for a startup, but at what cost? For most, moving slower will help them grow faster.

If you want to launch a startup, you have to start with an idea. But how do you find the best startup business ideas? Let us guide you.

Startup failures should be quick and relatively pain-free, and it should inform and motivate and eliminate alternatives. Here are some ways to validate early on to avoid a really painful failure.

The primal brain is powerful. Even the most technical whizzes among us are guided by it.