Search

Building a team is usually the most important and costly step in building a business, but many founders overlook the value a diverse team can bring in terms of advice, counsel and decision making. The Co-Founder of Hugo shares some of the value they have created by sharing information with their team and encouraging discussion, ideas and problem-solving, across the business.

There are many advantages that only small businesses have, but leaders need to be gutsy enough to squeeze those advantages for all they’re worth rather than try to be miniature versions of larger companies.

We look at some of the historical movements that led to the development of crowdfunding, as well as events over the past two decades that have shaped modern crowdfunding.

Serial entrepreneur and Startups.com Founder and CEO, Wil Schroter walks you through 10 steps for starting a startup, and explains why it isn't just about opening your doors or launching a website.

An introductory guide to explain what a business plan is, why you need it (and how it helps), key components, how long it should be, how to write it, who needs to see it, and much more.

How to say "No" to the wrong things so you can say "YES!" to the right thing.

Many marketing efforts focus too heavily on creating a “wow” factor. Even if your team can crank out dozens of flashy campaigns, they mean nothing if they don’t promote effective customer engagement.

Buyer personas make your marketing more effective — and save you from making costly mistakes. Here's how you can build them the right way.

Customer stories are powerful. Startups are smart to take advantage of their ability to create the truly inspiring customer experiences that are the foundation of persuasive case studies.

Speed is crucial for a startup, but at what cost? For most, moving slower will help them grow faster.