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If startup culture comes down to what’s in the water at the company water cooler, we could all stand to take a sip of what the Conversio team is drinking.

It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

To combat potential investor hesitance and avoid losing market opportunities, founders need to embrace the idea of the “soft sell.”

The best elevator pitches keep it short, simple, and audience-focused. Going up!

The MVP is one one the most important and decisive stages in your product's lifecycle. It helps your product enter the market smoothly — with minimal "surprises" — and, without spending every single dollar in your wallet.

Blogs are great, but nothing beats books for deep knowledge. Check out these recommendations for the best startup books from experienced startup founders.

They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

Startup Founders, it's time to change your relationship with changing your mind.

Here are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible.