Is the Unicorn Startup a Myth?by Emma McGowanThey’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.Continue
Everyone Pivots: The Truth About A Startup Pivotby The Startups TeamStartup Founders, it's time to change your relationship with changing your mind. Continue
The Top 27 Startup Tools of 2018by Emma McGowanHere are the best startup tools of 2018 that will help you build out your business as quickly, cheaply, and efficiently as possible. Continue
Team Goals Are Your Company’s Recipe for Successby The Startups TeamWhen you set goals effectively, you set your team – and your company – up for success. Continue
Is Your Startup Deep in Diversity Debt?by Emma McGowanDidier Elzinga, founder of Culture Amp, talks about the concept of "diversity debt" -- and how he's figured out how to pay it down.Continue
Don’t Ever, Ever Use This Guerrilla Marketing Tacticby Emma McGowanGuerrilla marketing is great - when it's done right. But when it's done wrong, it can go very, very wrong.Continue
5 Quick and Easy Ways to Kill Startup Growthby The Startups TeamLooking for growth? Do yourself a favor and avoid these five mistakes.Continue
What Are the Stages of a Startup?by Emma McGowanDefining the stages of a startup can be tricky. Here we speak to four startup experts about what, exactly, an “early stage startup” is - and where to go from there. Continue
Analyzing Business Competitors Is Like A High-Stakes Game Of Battleshipby The Startups TeamA good competitive analysis is an absolute must-have for any business strategy. But there’s a difference between using competitive analysis to steer your ship – and letting the competition steer your ship for you.Continue
Startup Lead Generation Strategies: It’s About Relationshipsby The Startups TeamIf you want customers, you have to go out and earn them.Continue