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Despite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.

Our startups can provide a ton of upside with the right sacrifice, but there are certain risks and investments that simply aren't worth it.

We need to recognize that whatever our latest success may be, it may in fact be our last big hit — and that's OK.

A lot of Founders are tied to this idea that employees will commit the same level of sacrifice as they would for the company. And that people will appreciate what they do and stick around no matter what happens. But it’s all an illusion.

When a business fails, Founders often wallow over how people react and what they can say about the situation. The adverse reactions don’t matter. What should matter is who stays to help pull you out of the rubble.

As Founders, fear of failure is inevitable. But what are we really afraid of? And how we go about unpacking it?

Trying to explain what we do to anyone is a challenge — unless it's another Founder. We need to consider our audience and mold our response to "what we do" depending on who we are talking to.

When is it "too late" to start a startup? Is there a point where it's no longer feasible to assume the risk associated with starting a company?

Growing up broke sucks, but can be one of the most valuable assets to shape us as a Startup Founder.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.