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Equity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger.

As Founders, it's important for us to remember that nothing matters until the end goal is reached.

As Founders, we often give so much to our startup that eventually we become glorified employees.

Employees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?

How do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?

Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

Is having a Co-Founder worth its weight in ownership? Before you see the downside, make sure you know what you're willing to give up for it.

While saying goodbye to departing employees isn’t easy, how we handle it is totally in our control and can impact our future professional relationships.