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If startup culture comes down to what’s in the water at the company water cooler, we could all stand to take a sip of what the Conversio team is drinking.

It's been an amazing year here at Startups.co! Make sure you've read our top startup articles of 2017 before the calendar turns over to 2018.

Failure is an essential part of the startup ecosystem - but no one wants to fail. To help you avoid that fate, here are the top reasons why startups fail.

Deciding which cybersecurity product to invest in isn’t easy, but just because security tools might be difficult for some small businesses to navigate, it doesn’t mean they should be ignored.

If your business is ready to make the leap from living room to boardroom, do it from the heart of a startup ecosystem.

When you allow others to fail without fear, especially those who matter most, you’ll enjoy an environment of respect, effort, passion, and development.

You do not have to fall victim to poor hiring decisions; you just need to prepare your team to see past all the smoke and mirrors to make a clear decision.

They’re beautiful. They’re sexy. But are unicorn startups real? The answer is more complicated than you might think.

By saying "no" to San Francisco or New York City and looking toward smaller communities, you can give your company a chance to shine bright without the need of big city lights.

To find people who care about what you're building and why you're building it, your product needs to inform your core mission and your company culture.