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A comprehensive guide to the major parts of a business plan. From elements like the executive summary, to product descriptions, traction, and financials, we'll guide you on all of the key sections you should include.

Sharing our flaws is terrifying. But it's how we handle the challenge that people care about.

Every moment we spend pursuing an undefined goal is a complete waste of time — especially personal goals

What happens to the Founder when the Startup company goes down? You might be shocked how everything maps back to the Founder, from office leases to subscriptions, and now all of a sudden these company liabilities become *your* personal liabilities. How can you avoid this from happening to you?

There’s a huge possibility that your focus might change from managing customers and shipping products to hiring staff and doing reports — which could lead to a stall in your skills and growth as a Founder. So as you motivate your people, keep motivating yourself as well!

Writing your first business plan? Be sure to review these four business plan examples from the Startups community that really stand out from the crowd.

All startup financial projections are based on a few key assumptions about how we feel the business will perform. In this article, we're going to explain what key assumptions drive our financial forecasts and how to adjust them to create a financial model that works.

Assumptions are the raw materials that make up our financial statements and tell us whether we're headed toward gross profit or total disaster! Here, we'll be taking a beginning inventory of the 3 most important financial assumptions that tend to drive most startup company projections.

While we may not know all there is to know about our business yet, there’s still going to be some good old-fashioned accounting to do. So let’s break out those green visors and add machines — it’s time to learn WTF accounting is!

Startup financial projections are built around making a series of educated guesses about how things might go. In order to better understand the assumptions that make up our financial statements, let's first understand how little we actually know!