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Equity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger.

As Founders, we often give so much to our startup that eventually we become glorified employees.

Staying in customer support gives us the information we need to continue to grow with our customers, not away from them.

The tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.

How an investor says "No" to a Founder makes a BIG difference.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

When crisis is unavoidable, strong Founders will find the right opportunities during a recession.

Let's worry less about invention and focus a bit more on innovation. Novelty just adds complexity.

Great landing pages are the ultimate utility players of startup marketing, so you definitely want them in your startup skill set. Don’t know a USP from your CTA? We’ve got you covered.

Think of big competitors like the Death Star. On the outset, it's a planet killer. But its weakness is that it moves at a glacial pace.