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In this section of our Idea Validation Series, we explain how to refine the learnings from the previous sections into a polished Elevator Pitch and continue our startup idea validation.

The sooner we understand the challenges before we split equity the better. In this section of our Splitting Equity Series, we cover the three common mistakes every co-founder runs into, and what to do to avoid them.

When it comes to startup equity distribution, giving away a startup's equity is easy. In this section of our Equity Series, we discuss the hard part: how much equity we get back (if at all).

How much equity we split and the founders' ownership percentage is generally determined by what we expect each founder to contribute. In this section of our Equity Series, we cover how to manage startup equity so it's fair for everyone.

As they say, “Being a Founder is like being a parent, you always stay involved.”

Our Customer Acquisition Slide in our pitch deck details our acquisition strategy for new customers. For many startups, defining a marketing growth strategy will be inherently linked to our customer acquisition cost for new customers and the key metrics in how we convert them.

Startup Traction is your opportunity to tell investors how far you've taken the business up until this point. In this section of our Funding Series, we walk through how to show progress in the critical startup areas to set you apart from the competition.

You've heard the terms "founder" and "co-founder." But what do you really know about them? Here's everything you need to know.

There are lots of really bad ways to ask for capital for your business and a few good ones. In this section of our Funding series, we are going to focus on the good ways to ask for capital that will spark interest from investors!

For startup founders embarking on the entrepreneurial journey for the first time, or even for the serial entrepreneur, we've compiled a list of various entrepreneur podcasts that can support you in whatever stage your startup may be in.