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Better business models will always outcompete better products and technologies.

Use many tools together like a surgeon performing an operation.

How can you satisfy customer needs with a profitable and scalable business model?

The board is there to help overcome the inevitable obstacles

The ideal is alignment between what the BoD wants to see and what the management wants to report

Improve the timing, and impact of your social media accounts.

Does your whiz-bang widget solve a customer problem?

Trademarks & business strategy

Stopping infringement

How marketing and product should interact