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Having a startup with a smaller staff, we have to lean in heavily on being the better alternative to a corporate career path, not a limitation of one.

Retiring isn't really our end goal, so we shouldn't aspire to it. What we really want is to shape our life the way we want it to be.

Sometimes saying "no" is the best thing we can do for us as Founders, as well as for our startup.

Being safe is a luxury, and something often overlooked while building a startup. As Founders, we need to remember that paying the bills should be our ultimate goal, and hope that the "riches" follow suit.

As Founders, it's important to have a realistic approach to building our company (even if it's our dream). Optimizing for probable outcomes over the size of our company is part of that approach.

Money does not directly equal success in our startup. Real success if pursuing our goals without having to compromise our souls.

How we represent ourselves as Founders follows us throughout our startup journey. It's more than first impressions, it's how we handle everything from shaking hands — to closing doors.

There are multiple benefits in forming an Advisory Board for our startup. Raising capital is one of them.

Introductions are favors, and favors have value. How we ask for an introduction is an important component not only to ourselves, but to those we are asking to introduce us as well.

While startup stress might not ever diminish completely, how we manage it can help us navigate balance in our lives as Founders.