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Equity is the most important asset of a startup, both in its formation and as it grows. As such, we have to be super mindful of when (and how hard) we pull that trigger.

Being a Founder can be all-encompassing. We give everything we have to our startup, so how do we NOT attach our self-worth to its performance?

No one ever actually tells Founders it's OK to quit. No one except other Founders, of course.

As Founders, we often give so much to our startup that eventually we become glorified employees.

Staying in customer support gives us the information we need to continue to grow with our customers, not away from them.

Growing up broke sucks, but can be one of the most valuable assets to shape us as a Startup Founder.

Employees are a key component in the livelihood of a startup. For all of the work they invest, what return should they rightfully expect on that effort?

How do we build a diverse culture at our startups if we haven't established a safe space to discuss our differences?

When it comes to investors, if their answer isn't an enthusiastic "YES" — it's a "No." We as Founders need to be aware of the signals and take a hint.

How an investor says "No" to a Founder makes a BIG difference.