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At the early stages of a startup, Founders often seek to partner with a co-founder in the hopes of growing the company. But what Founders don’t realize is that it may be too early to look for a partner, or even too risky.

The adrenaline to overexert and overwork yourself so you can get more things done is a hustle that no founder should be investing into. Here’s why.

Oftentimes, Founders are stuck in the idea that they need to add more features to make their product appealing and saleable. Instead, our focus should be on making sure that we’re doing the core product right — and nothing else matters.

Years ago, when a business needed to expand, they often moved to a big city, brought key employees in, and raised funding to cope with a much higher cost of living. But times have changed.

A customer journey map is one of the most helpful tools you can create for your business. In this article, we outline how you can create your own customer journey map using buyer personas, content marketing, and more.

Despite the onslaught of negativities, failures, and success seemingly slipping away, when a Founder remains optimistic, they can always redirect focus on what to do next.

We worked for it, sacrificed our health and time, and at some point, even settled for less compensation for the company to grow. Still, Founders can't flaunt the money we make because some people find it appalling just because they don’t have it.

Instead of going full force too fast early on, take the time to understand whether the bets you’re paying back or not and when it’s time to change direction.

The most impossible task for a Startup Founder is to "invent a big idea."

Expanding is exciting, but every step we make toward growth is also a liability that we need to be aware of (and prepared for).