Manage Downside First, Big Opportunity Second by Wil SchroterWho cares how fast we can scale if we're not around long enough to do it?Continue
A Growth Marketing Stack for Startupsby Tristan GillenThe tools and software you use in your day-to-day sales and marketing are called Martech. This is an abbreviation of “marketing technology” and this is what you should know about how to stack it.Continue
What’s the Least a Founder Should Know About Finance?by Wil SchroterAs Founders, if we don't know about startup financing, we are a liability to the company.Continue
Forget Inventing New Ideas, Try Improving What's Out Thereby Wil SchroterLet's worry less about invention and focus a bit more on innovation. Novelty just adds complexity.Continue
How Much Should I Budget For An MVP?by Wil SchroterNever built an MVP before and afraid of spending too much money? Here's the play.Continue
How to Create a Landing Page that Convertsby The Startups TeamGreat landing pages are the ultimate utility players of startup marketing, so you definitely want them in your startup skill set. Don’t know a USP from your CTA? We’ve got you covered.Continue
Customer Segmentation for Startups and Small Businesses | Startups.comby The Startups TeamIf you're going to effectively market to your consumer base, you have to go through a process called "customer segmentation." Here's what it is, and how to do it.Continue
Customer Personas & Customer Profiles for Startups | Startups.comby The Startups TeamIf your startup doesn't have a customer profile yet, it's time to stop, rewind, and get on it. Here's how.Continue
Choosing a Business Name for Your Startupby The Startups TeamOne of the most important choices you'll make is your business name. Here's how to choose it, from people who have been there.Continue