Validate Your Idea

Dig into the key indicators that signal whether or not now is the time to actually start building your awesome startup idea.

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Founder Framework

1. Learn Listen Lead 2. Team Design 3. Ideas Matter 4. Parallel Process 5. Core Tech 6. Applications 7. Design Is 8. Test It 9. Distribution 10. Ice Cream

Customer Understanding

1. Customer Segments 2. Gains & Pains 3. Customer Archetype 4. Two-sided Market 5. Multi-sided Market 6. Market Types 7. Existing Market 8. Resegmented Market 9. New Market 10. Clone Market

Customer Development

1. Hypotheses 2. Testing 3. Validation 4. Market Size 5. PM Fit 6. Customer Types 7. Pain Gain 8. MV Product 9. Value 10. Market

Customer Discovery Primer

1. Company Creation 2. Starting Up 3. Erroneous Process 4. Customer Start 5. Customer Team 6. Entrepreneur Education 7. Startups Explained 8. Business Model 9. Business Canvas 10. Hypotheses

Finding Customers

1. Lean Customer Dev 2. Finding Customers 3. Hypothesis 4. Assumptions 5. Questions 6. Preparation 7. The Interview 8. Post-Interview 9. Validation 10. Continual

Idea Execution

1. First Step 2. Process 3. Resources 4. Recruiting 5. Failure 6. Motivation 7. Experimenting 8. Learning 9. Thiel Fellowship 10. Why Thiel Fellowship

Disruption for Social Good

1. Disruption 2. Innovators 3. Convergence 4. Means 5. Unrestricted 6. Evaluation 7. Good Tech 8. Equilibrium Change 9. The Story 10. Impact

Demand Horizon

1. The Problem 2. The Perspective 3. The Solution 4. Demand Discovery 5. Discovery Tools 6. Market Importance 7. Competitive Analysis 8. Customer Research 9. Rigor 10. 8 Second Rule

Creating Customer Personae

1. Clarity 2. Profiling 3. Personae 4. Needs 5. Synthesis 6. Iterate 7. Testing 8. Analysis 9. Value Exchange 10. Essence

Intro to Hacking

1. History 2. Culture 3. Process 4. Ingredients 5. Logistics 6. Audience 7. Event 8. Technology 9. Principles 10. Future

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New Market

Customers do not exist today in a new market.

Instructor

Steve Blank

8x Entrepreneur, Author, Customer Development Expert

Lessons Learned

New markets are created through a force of will and a lot of money.

Customers need a transformational experience in a new market.

Selling to early adopters is a small business unless you can cross chasm to mainstream market.

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