Anyone who tells you that the branding and design isn't important is smoking meth. Your brand is one of THE MOST IMPORTANT things related to your company and product. It is the firs thing someone sees and it is your FIRST impression. Because of that, your prospects will make a slew of initial j...
My 2 favourite are: - www.uxpin.com - www.flinto.com Flinto is by far my favorite for mobile. I also us www.balsamiq.com for anything wireframe. Sometimes I jump into Sketch http://www.bohemiancoding.com/sketch/ for more high fidelity mockups using their Mirror feature http://www.bohemiancodin...
If you're bootstrapping, pay yourself less and re-invest in the company. If you've raised money, then pay yourself average salary as you aren't subsidizing and getting more stock (for the $$) as an investor would - so once you raised, then it's a shared risk - don't make the financial subsidy a ...
I would suggest spending some money and cash hanging out at bars where some of these bands perform, Also, try to find a way backstage to talk to the musicians after they perform to do your research. If you're going after well-off musicians, contact their agents or band managers. They are always l...
You can but it's dangerous. You want validation from your idea to come from who are truly likely to be your customers. Also, the setting creates more bias to answers then what you'd want in a good customer development process. This is a great place to ask about how to go about good customer de...
More or less correct that in raising seed, that most companies that successfully raise, fall into two camps: either a conceptual raise (with little to no evidence) or a traction-raise. The conceptual raise is almost always easier but puts most emphasis on the founder(s) which means that without ...
Hi First of all, the fact that you are talking about market validation is great. I've seen so many startups invest time and money, only to find that no one wants/needs their product, or that they only want a certain aspect of it (whilst the startup spent money developing a whole bunch of other f...
What you've already done is a great first step. Here are two additional ways you can improve conversion: A) Right now you have two options - Free - $ + pro features To get more people to select option two, you can add a third option. This third option is a 'dummy option', you won't be expecting...
First of all, focus on the product, rather than the technology. When it comes to product, you need to identify a real customer pain or problem that is being unaddressed. The best source of inspiration are problems that you face for which you cannot find a solution. To evaluate if this is a real...
It's not that Canadian VC's are risk adverse as much as they are not well positioned to invest at the seed stage where risk is highest. Canadian VC's used to enjoy a supply/demand imbalance where they could rely on being able to have a high chance to participate in a great Canadian company's rou...