Here are some quick and easy tips: 1) To make it easier for bots to crawl your site, link to important pages within your site with simple HTML URLs (not through javascript). 2) Add Alt tags to all your images 3) To choose keywords, search google with each keyword to see how many results come u...
I have been working in SEO for over 10 years and have built search agencies from the ground up. I've also worked with some big brands on International SEO like Active.com, as well as many US based chains like Extended Stay Hotels. I suggest sub-directories as they are MUCH easier to manage and p...
While you can be successful doing business online without SEO--or even a website for that matter--there will always be limits to what you can achieve. SEO is nothing more than the act of marketing your website so searchers can find you. Today's SEO encompass many other aspects of digital marketin...
I personally prefer the second two. That being said, given ghat 25% of your leads come through your website you may want to test each variation to make sure your users respond well to the new design. You should also check how much traffic you're receiving from search engines and prepare for a dro...
When there's low search volume for your particular niche, it does make sense to see if you can attract traffic from peripheral niches and interests (which it sounds like you've been doing). Sounds to me like your goal, from an SEO perspective, should be focused on long-tail traffic acquisition, ...
It depends if you're solving for quantity or quality. If your goal is to get the highest volume of traffic possible, then it sounds like search isn't going to be your primary channel, and targeting broader audiences on social media might be a better option. However, if your goal is to get qualif...
I agree with some of the recommendations above; 1) Focus on making sure your XML sitemap is accurate, and make sure your weightings (server priority weights) are set correctly from parent to child (category > sub-category > product detail). 2) Submit through Google webmaster tools 3) Submit par...
Content optimization is about producing content that your audience find valuable. You can start with optimizing existing page content rather than focusing on producing new content on your blog. Here, optimize titles, descriptions, headings and messaging for topical/keyword focus. You can also l...
Hi there - There are two parts to the answer. First, it's very important to have a site map that is both current and does not have any URLs in it that return a status code other than a 200. Even 301 redirected URLs should not be in there. Also, the site map should not have more than 50,000 URLs....