Hi: To start, think concentric circles: * At the core, you have those you know well in the space—individuals who will take your call, most likely be your first customers and, hopefully, will be your champions. * Next ring out, you have acquaintances—people you have met briefly at conferences, i...
here is my simple advice which should save you a lot of time and money. your journey should start identifying whether or not you have a problem worth solving. Most of your issues, assumptions, solution you put forward is irrelevant until you have done this. Don't get me wrong, your idea is sound...
Yes! As this is filed under 'Marketing' I assume you mean to prospective clients and not within Clarity. Use Zoom or Google Meet (I don't like Teams). If you have more sophisticated needs that just presenting yourself/slides/screen then there are more sophisticated tools. If you are B2B and it'...
The suggestion by James is great. Here is another good option that you can look into: http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing Great foundation for the basics of marketing.
One of your big opportunities is positioning yourself in the B2B rather than B2C space. I've consulted for a bow tie e-commerce retailer and one thing I know from that is just how competitive the B2C space is for men's accessories when looking at SEO/SEM etc. as a promotional method. One major o...
I gathered some of the information from the Internet in this answer for you. References in the end. First you need to get exact answers to following question which require some thorough research: 1. Why does your audience need your services? 2. What propels your audience to seek your services? ...
Hi, Good luck with you venture! You basically have two options. Funded vs. bootstrapped mode. Assuming you are not going to look for investment for this particular project, your other option is to bootstrap. Bootstrapping is becoming more and more popular nowadays, since it lets you gauge the r...
I own / operate physical therapy clinics in the Denver Metro area and have been effectively generating leads and generating new patients online for the last 3 years. And the cost of acquisition is surprisingly low (from as little as $0 if you do some of the things in-house to less than $100 for t...
Here are some answers for you that I believe will help you. 1. You should implement a long term and short term strategy right at the beginning. What I mean is that there are essential parts to your marketing like SEO and content marketing that you need to implement right in the beginning, but ...
I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channel...