Groups are mostly formed of individuals. So, what do individuals mostly look for in a social media? Individuals can use the social media for personal reasons, which may be for keeping in touch with the latest technology, news, gossip, and happenings around the world or in their own locality. Soci...
Hello, I've worked with many CMOs, Marketing Managers, Sales Directors, etc. selling enterprise software with or to these personas. The main topics that these folks will be interested in will be lead generation, revenue generation, team enablement, thought leadership, among others. For whichev...
Not at all. To me your suggestion is not discounting - it is a free trial period for potential customers to try out your product. And you want to limit it to a one day test. In my view, you could go up to a week without devaluating - especially if you integrate it with a testplan, so you show t...
I worked from a home office for 8 years before getting an office and hiring w2 employees. I wish I had focused more on systems earlier because I would have more quickly realized that I do not need a centralized office with employees that work in the same building. Though 75% of us work under the ...
First of all, it is VERY important that you are uploading your videos natively to Facebook, as opposed to simply sharing a YouTube link. Facebook will penalize you for sharing the link, but greatly reward you for uploading the video natively. Whether or not you are already doing that, the easies...
There are a few ways that you can sell to b2b customers on the same website. One way is to create separate sales pages for b2b customers and make sure that your sales copy is tailored specifically for them. You can also use lead capture forms or email opt-in forms to collect contact information ...
Hello, If you're looking for people like me (who have the change to have a Wikipedia page), you should target them with LinkedIn ads. I believe LinkedIn will get you better results than Facebook or Twitter.
Charging per lead shows that you are setting your pricing based on the value you bring to clients, and that you are willing to put a personal stake in getting them results.
Tell me how you can make money for my organization. Promote your quality work with a "Made in USA" badge. Offer transparency and give me a guarantee that you will teach me something. • • • "Call / Text +1 720 RACECAR Anytime" is a favorite slogan of mine, perhaps you should put that on the bac...
That's a huge question - but in my view it really boils down to four things: 1) A clear sense of the problem they were trying to solve; 2) Crystal clear focus on only the most high-impact things; 3) Relentless pursuit of excellence in execution. 4) Luck. That fourth one mightn't be a popular one...