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Results for: Marketing Strategy

Hi! I am owner of an ice crean chain with 45 stores in Chile. We have stores in shopping centers, streets and also karts that you can put in events and parks. The average cost margin of ice cream (depends on the amount of materials you use in producing the ice cream) is around 40%. This is ita...

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You need to make referrals a condition of doing business with you and do it upfront. Also, automate the referral ask. More details on "how to" below. To do this: During your first interactions with a client (NOT after you have delivered or closed the sale, that's a rookie mistake), you can tell ...

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Having worked in this area, both as a client and as a consultant, customer understanding is a key to differentiating yourself from your competition. First a personal belief: surveys are the worst tool to uncover any insights. They are best used to quantify how many do X. There are a couple of wa...

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I've loved Reddit.com from a viral / incoming traffic point of view, but you've got to be a broad contributor, ensuring that you post non-business content and interact on other's contributions. If you only self-promote, you'll quickly get banned from the "sub-reedits" you really want to post to. ...

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Cold emailing is just as bad for you and the recipient. Even if you have the perfect list, the attempt to sell in a cold email is rarely going to be effective. You're better off curating the list to the top prospects, find a mutual connection on LinkedIn or even just cold-invite them on LinkedI...

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As a professional coach the market is smaller but it is geared towards key skills I would love to talk to you about the current market and business plans.

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Free? Yes, slavery. I mean, you do still need to feed the slaves. And they might get sick, and you still feed them while they are not working. I know, such a bummer. Jokes aside, nothing comes for free in life and it's insulting to ask somebody to work for free.

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Hi there, I think there may be an issue with qualification in your process and these prospects you are targeting may not actually be hot leads but people in a research phase. Any qualification process, even simple ones like BANT could give you a better understanding on which leads are closer to...

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I think you have to go with your gut on this one. We've worked with clients to coordinate the use of telemarketing services through UpWork and have had a good experience. But we stuck with native-English speaking freelancers. Most on them were from the US. When they call, ask them to not only ex...

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An open beta or an initial limited access for 100 users, or something like that? If it's a good game, it'll grow organically from there. Encourage people to share their experiences via Facebook and Twitter.

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