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I see many great ideas here and strongly agree Facebook is a great avenue. Outside of all the "Online" answers I'd also suggest forming partnerships with other businesses in your local market that work with a similar audience. Do an open-house together, referral agreement or other simple partne...

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I own a digital marketing agency and have helped many businesses create and execute social media plans. I would not hire someone right off the bat for your type of business. It's much more efficient nowadays to hire an agency or freelancer to set it up for you with software. The software will ...

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First of all promote on search engines and social media. Start a blog and write at least 2 articles a week about the problems, how your product is solving them etc. Use tools such as http://ifttt.com to automatically post content from your blog to all the social media profiles of your business....

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Definitely don't just look locally. There is a much, much larger global market. When you recruit, pay at least 3 people to do a trial task. Give them a fixed amount of time (eg 3 hours) and compare the results. Don't let people who interview well confuse you between people who produce great work.

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"Is content marketing the right direction for our ecommerce business?" Yes. It takes a lot time and work, but it can be worth every minute. It's a method of utilizing SEO: letting Google drive searchers to your website when they search for phrases related to your business. Movoto wrote a great...

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Conducting a digital marketing audit in 2024 to grow your business involves several key steps: 1. **Define Goals**: Understand what you aim to achieve with your digital marketing efforts, whether it's increasing website traffic, improving conversion rates, or boosting brand awareness. 2. **Revi...

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You'll need to include a lot more detail here. In what capacity are you recording the screen? Locally, you can use something like ScreenFlow, which is a third-party app you have to download and install. For a remote screen, there are several proprietary solutions that all require plugins. Wit...

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I think you'd have a good market if you started with hotels like Ace, etc. who want to be trendy and using local consumer brands. There are probably several ways to monetize this. 1) Work with the hospitality companies to curate the brands that they want to represent their company. You can cha...

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The National Association of Realtors (NAR) is a professional trade organization for real estate agents in the United States. It is one of the largest trade groups in the country, with over 1.4 million members. The organization provides a variety of services to its members, including education and...

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